Capturing customer loyalty in evolving retail markets is a growing challenge. Omnichannel consumers have more options, particularly as new ecommerce sites launch and established retailers expand to sell a wider range of products. However, you aren’t competing only by offering in-demand products. Operating a successful retail business also requires delivering the most appealing experiences and effectively engaging customers. Digital signage has emerged as a key to executing that strategy.
Retail digital signage allows you to create immersive experiences that resonate with today’s customers. Consumers who have discovered the convenience and personalization of online shopping want similar experiences in-store. With innovative solutions that harness the power of dynamic visual communication, you can deliver tailored content, influence purchases, and see a lift in sales.
The Power of Dynamic Visual Communication
According to the Visual Teaching Alliance, 90% of the information transmitted to the brain is visual. The alliance’s research also found that the brain processes images 60,000 times faster than text, allowing a viewer to grasp a concept in less than 0.1 of a second. Eye-catching graphics in vibrant colors can help you get your message across more effectively and quickly than with words alone.
Dynamic digital signage gives you even more opportunities to capture shoppers’ attention than relying only on static images. With a high-definition screen, you can feature products, highlight promotions, and raise awareness of seasonal or limited-time offerings. For example, you can use video or animation to demonstrate how to use a product or showcase apparel with runway footage. Communicating through dynamic visuals will help you engage shoppers more quickly and effectively influence purchases.
Tailored Content for Your Target Audience
Retail digital signage allows you to customize content to focus on the preferences and interests of the shoppers you want to attract. You aren’t limited to one printed sign designed for broad appeal. You can develop different images based on customer data, focusing on products that different segments of your target audience prefer. Digital Signage Today reports that this strategy is effective: 80% of customers choose to enter stores after seeing dynamic digital messaging.
Once those shoppers are inside the store, interactive digital screens can help you increase conversion. These solutions can respond to interactions with specific products, ensuring that customers are aware of special pricing or promotions. Solutions can even display QR codes so shoppers can download coupons to their phones or access product information that helps them make purchase decisions. Interactive solutions can also recognize loyalty rewards members to display messaging based on their purchase histories or demographics, personalizing their shopping experiences and increasing sales with relevant offers.
Consistent Upselling and Cross-Selling
Digital solutions offer the added advantage of consistent upselling and cross-selling. Sales associates may become distracted, especially during periods of high store traffic. However, by strategically placing screens throughout the store, you can make sure that every customer sees options for high-margin products or bundles that they may prefer to the products they’ve chosen. Digital screens can also remind shoppers that complementary items, like electronics accessories or home décor accents, will help them get the most value and enjoyment from their purchases.
Additionally, by highlighting limited-time offers, digital messaging can help create urgency, driving incremental sales. Digital Signage Today reports that overall, 80% of brands that use these solutions see a sales increase of up to 33%.
Real-Time Updates
A major advantage of digital screens over static signs is the ability to change visuals and messaging in real time. It’s not necessary to budget for the expense or spend time waiting for new printed signs. Digital solutions allow you to react quickly – and cost-effectively – to changes in consumer behavior, inventory availability, or competitor activity.
You also have the option to test content and measure effectiveness. So, you can refine your marketing strategy and optimize displays for maximum impact.
Integration is Key
To get the most value from retail digital signage solutions, you need an effective method of managing them. Choose a scalable solution that gives you connectivity options, allowing you to manage multiple screens in various locations throughout your store. You’ll also benefit from a solution that’s compact yet powerful to ensure optimal performance and a consistent and cohesive brand experience.
Additionally, by integrating screens with inventory management and your point of sale (POS) system, you can ensure your business always displays accurate and up-to-date information.
How Will Digital Signage Meet Your Retail Display Needs?
Digital screens are powerful tools for retailers looking for ways to boost sales and enhance overall shopping experiences. With dynamic visual communication, you can approach in-store customer engagement more creatively and cost-effectively while improving your bottom line.
Explore where you can enhance communication and engagement in-store.
