Columbus Day isn’t the only holiday that falls in mid-October. There’s also National Dessert Day on October 14. A dessert promotion in honor of that day will boost brand awareness, bringing new and existing customers into your restaurant and increasing sales. You can leverage the holiday in three ways to get the job done. 1.…
Earlier this year, Target launched Target Restock, an online service through which consumers can order certain merchandise for next-day delivery. Pilot-tested in Minneapolis, the program was recently expanded to the Dallas, Texas and Denver, Colorado markets and the number of available items doubled, to about 15,000. While it’s still early in the game, brick and…
Today’s savvy retailers go the extra mile to achieve and maintain the sharp competitive edge that’s necessary to boost profits and remain in business. Some now utilize a “ship from store” strategy, fulfilling online orders from stores near customers’ homes rather than from a warehouse. The end-result is a host of benefits that have a…
Upselling is a great way to boost your profit margins in a cost-effective way. Businesses looking to raise their sales numbers have two options, attract new customers or sell more to the ones you already have. New customers can be expensive to attract — coupons and other advertising costs eat into the profits generated by…
Sweeping technological advances and evolving consumer trends are dominating the retail landscape and forcing companies to adapt. Digital natives are driving change and retailers need to move quickly if they are going to survive the retail shift. Stores that don’t offer shoppers the experience they want are going to see their business decline, and when…
Summer is a great time to offer drink specials to attract customers and increase sales. But in order to profit from drink specials, you’ll need to manage them effectively — and a bar POS (point of sale) system can help. Here are three steps to get the job done: 1. Tailor summer drink specials to…
Increasingly, retailers are investing in retail technology to sharpen their competitive edge and improve their bottom lines. There is a wide array of retail technology options, but three in particular should not be overlooked. Mobile Point of Sale Mobile, tablet-based point of sale (POS) plays a critical role in increasing customer engagement and creating the…
You’ve no doubt heard about Generation Z, but if you don’t know much about catering to these consumers and why it’s important to your business, you should. Keeping your restaurant relevant and increasing your profits may depend on it. Who Is Generation Z? Generation Z is the generation of individuals born in 1996 or later,…
Increasingly, businesses in a variety of verticals have been replacing “pieces-and-parts” point of sale (POS) configurations with all-in-one systems that feature a small footprint and rugged design. This approach can result in a number of significant cost and operational benefits, such as: 1. Versatility. An all-in-one POS’ design incorporates peripherals, so it has a smaller…
Although the U.S. began accepting EMV payments on October 1, 2015, a large number of merchants have still not made the transition to the new payment technology. For smaller stores and restaurants where fraud seemed less likely, EMV compliance was less of a concern. However, merchants of all sizes are now realizing they can be…