In the not-too-distant past, an “anonymous” shopping trip was the accepted norm, with consumers thinking nothing of receiving the same offers and types of interaction as every other shopper in the store. The tides, however, have turned. Today’s consumer wants a personalized shopping experience; in fact, a study conducted by MyBuys revealed 48 percent of…
Consumer expectations are increasing, and you want to offer the best all-around retail customer experience. But it’s important that you also do everything possible to appeal to two distinct target audiences — millennials (born between early- to mid-1980s and early 2000s) and baby boomers (born between 1945 and 1964). When dealing with these two large…
Think every solid state drive (SSD) used for storage is the same? Think again. All solid state drives aren’t created equal, and industrial-grade options are your better bet. Here’s why. Support for Product Longevity Industrial SSD manufacturers are interested in long-term relationships with their customers. They want the customers who purchase from them once to…
Having the right merchandise on the shelves at the right time goes a long way toward cultivating repeat business at any brick-and-mortar store. However, the customer experience plays an equally important role here — and the caliber of that experience depends heavily on the treatment customers receive, from the moment they walk into your establishment,…
Now more than ever, retailers and restaurant operators are finding themselves facing stiffer competition. But a comprehensive customer engagement strategy enables you to come out on top. Customer engagement transcends the one-time purchase or sale of merchandise; it involves an ongoing customer/merchant relationship. A customer engagement strategy is important because it: Fosters repeat business…
The term “omnichannel retail” is one you’ve no doubt heard over the past few years. But what exactly is omnichannel , and why and how should you operate an omnichannel business? Defining Omnichannel Retail Omnichannel means that all channels through which a retailer sells — physical stores, website, mobile app, and catalog — operate as…
Savvy casino operators know that it takes exemplary customer service to establish and maintain a loyal customer following. They are also aware that such service is best delivered using a player tracking system, ideally one that runs on ruggedized tablet technology. Here are three reasons to select a ruggedized tablet for casino player tracking. 1.…
Restaurant operators hate to see bad reviews of their establishments. However, there are ways to fix bad restaurant reviews, as well as benefits to be gleaned from them. Here are four steps to fix bad restaurant reviews. 1. Avoid overreacting. While your first instinct may be to “fix” bad restaurant reviews by firing off an…
These days, good employees can play as much of a role in retailers’ success as the right merchandise and level of customer engagement. That’s why it’s important to take a strategic approach to the employee selection process. Here are four steps that will help you to hire the right retail staff for your store. 1.…
An increasing number of banks are issuing contactless chip cards which, instead of being swiped through a card reader, communicate with the card reader via near field communication (NFC) technology. However, many merchants (and consumers) are concerned about whether contactless payments are secure. Reviewing the answers to these four frequently asked questions (FAQs) about contactless…