For decades, a night at the movies has remained a popular pastime. However, as a non-essential business, movie theatres were forced to close their doors last year. Over a year later, movie theatres are opening, allowing theatre-goers to gather in a dark room in front of a large screen. In essence, this “grand reopening” is a perfect opportunity for businesses to implement a movie theatre management system and gain revenue they’ve lost. While movie theatres act as a source of entertainment to many, it’s important to remember that they are still businesses. That said, they will benefit greatly from the capabilities a TMS gives them. Keep reading to discover why a movie theatre management system is crucial for revenue success.
Track Customer Trends
Do you know what days of the week are most popular for you? What about times of the day and weeks during the year? How frequently do your loyal customers visit? These questions and more can be answered with proper trend management, a crucial skill in understanding your business and maximizing profitability.
With the right movie theatre management system, you can track trends like these and pull reports with ease. This will guide you to make marketing decisions based on real data rather than intuition. For example, the trends you gather from your movie theatre management system will reveal what days you are slowest. With this knowledge, you can target promotions on those days to drive more traffic through your doors. You can even leverage your TMS data to send personalized offers to people who haven’t visited your theatre in a while.
Always remember your audience; the right movie theatre management system will allow you to see who loves horror films and who brings their kids to watch the latest children’s films. This way, you can properly market to your audience based on their preferences.
Additional Avenues for Sales
An innovative movie theatre management system will allow you to increase sales in ways you may not have been able to before. For instance, you’ll gain the functionality of gift card management. By offering gift cards, you can cater to a new market of people who want to use them as gifts for friends and family. Your TMS will be more than capable of setting up gift cards as well as tracking remaining balances for customers.
A management solution for your movie theatre also presents various upselling opportunities, especially with a customer-facing kiosk screen. As a customer purchases their tickets, prompts are shown on the screen encouraging them to upgrade their seats for an additional cost. Similarly, at the concession stand, customers buying candy or popcorn are encouraged to buy two large sodas for $5 more. While employees are more than capable of asking customers these questions themselves, kiosks can display photos of food and drink to entice customers’ appetites.
A management system can also allow you to display convenient kiosks around your theatre for last-minute impulse purchases. Kiosks in locations other than the front counter allow for increased sales as a customer travels through the theatre. This is common, especially if they forgot something and don’t feel like travelling back to the main lobby.
Improve Operations
In addition to customer trends and additional sales, a movie theatre management system will help to improve your internal operations. As customers purchase tickets, your TMS will assist you in keeping track of ticket sales and movie attendance. No one wants to complete a stressful, overwhelming task like ticket tracking when automation is possible. On busy premiere nights, your TMS can keep you updated on how quickly seats are filling up, ensuring you never overbook a theatre.
You can also keep lines and wait times short with smoother, faster line busting. Unlike manning ticket sales by hand, your TMS will speed up the process for your staff and your customers. Additionally, integration with kiosk hardware allow customers to view movie times, purchase tickets, and order concessions. Not to mention, customers can do this anywhere in the building and even online. This can help you save on labor costs as there won’t be a need to have as much staff in the building at one time.
Create More Satisfied Customers
It’s no secret that customers favor businesses that are able to provide them what they want in an efficient manner. Whether it be long lines, slow service, or lack of online functionality, a negative experience will stay with your customer forever. As you streamline your internal operations with a movie theatre management system, customer satisfaction will soar. A streamlined experience in the theatre creates happy customers who are more likely to return in the future. The most satisfied customers will recommend your location to others or leave a positive review online.
Movie theatres were some of the first businesses forced to close their doors in 2020 due to the global pandemic. To make matters more difficult, they are the very last businesses to open in 2021. A movie theatre management system is the perfect way to recoup lost revenue. Businesses can also focus on healing from the extensive loss of profits while providing customers with an enhanced experience.
Touch Dynamic understands the strain businesses are under following the pandemic. That’s why we provide technology to transform operations and boost revenue. Contact our team of experts to implement your movie theatre management system today.
